One of the
most significant advantage that companies have is promoting their business
through marketing. Traditionally marketing was done through T.V. ads, newspaper
and posters. All that has change with the spread of Social media taking over
our world. Marketers had to step up their game, get on board or else they will
miss out on great opportunities. With Social media marketers and Companies have
created new approach on how to address the consumer’s needs. Social Media has
made it easier for companies to target and provide the product directly to its
customers. An example would be during live Super Bowl 2017 Pepsi was trending
big on Twitter. The ad that was promoted had reached its audience. It brought
Pepsi to the number one trend during the half-time show. This type of marketing
has become very successful as social media is very popular among different
generations. However, not every business chose to use social media for
marketing, or even marketing at all. Apple for instance, they just keep it
simple. If they have a billboard ad it is basically a picture of the product or
the I-Phone and no words at all.
Their message is simple! “Evolution in every dimension.” In order words: Transformation
in every way possible.
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