Strategic Planning for Competitive Advantage
I do not own an iPhone 7. To help me with my SWOT analysis I asked a co-worker who owned one and surprisingly I found most of my research based on her answers. I noticed a lot of good features about it and it is really cool and easy to use.
Strength:
· Apple’s advertising capabilities which create brand awareness
· Loyal consumer base always support with the release of a new version
· Apple targets high end customers
· Multi-Apps control
· Water resistance
· Apple’s electronic payment system allowing consumers to buy by tapping your phone against a sensor at the till.
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Weaknesses
· Over Independence on iPhone sales
· High End but overpriced devices is likely to lose the battle for emerging markets to cheaper android devices.
· Incapability with other OS (Operating System) are quite different than some of its rivals like android and windows.
· The headphones jack holes are used for charging
· The battery life and / or one hardware
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Opportunities
· Apple has a unique position to take advantage of the growing internet of things market.
· With iPhone and iPad becoming common in corporate
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Threats
· Risk of data breaches
· The rising of the U.S dollar
· Other smartphone maker like Samsung continue to cut into Apple’s market especially with cheaper offerings for similar products.
· Very limited ability to customize compared to other smart phones.
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Source: tweakyourbiz.com
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