Ch. 11 - Developing and Managing Product

One of the biggest challenges faced by product managers and product companies is to ensure that they create valued product that users/ customers want. For Apple most of its current product are considered a modification of the previous version of all of their products. Apple’s product development strategy does not involve releasing breakthrough technologies, year after year. Rather, disruptive innovations—such as the iPod, iTunes, iPad, and the iPhone—are unleashed, collapsing entrenched market competitors. Then, the world’s most innovative company improves on its advance product by implementing stable releases, adding features and functionality that delight its customers