One of the biggest challenges
faced by product managers and product companies is to ensure that they create
valued product that users/ customers want. For Apple most of its current
product are considered a modification of the previous version of all of their
products. Apple’s product development strategy does not involve releasing
breakthrough technologies, year after year. Rather, disruptive innovations—such
as the iPod, iTunes, iPad, and the iPhone—are unleashed, collapsing entrenched
market competitors. Then, the world’s most innovative company improves on its
advance product by implementing stable releases, adding features and
functionality that delight its customers
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