Retailing - Customer
Service and atmosphere at Apple Store in Oculus
I recently visited the Apple store, at the Oculus in
the World Trade Center it was a different type of experience for me. Let’s just
say my expectation was way over my head. It was late, maybe 9 or 9: 30 pm I
stopped there to conduct my research. When I came in a sales representative,
who was already engaging a customer approached me. He said: “Can I help you
with something? I answered I am here for a project to find out how Apple's
customer service worked. He was a bit hesitant and he walked away. I was left
on the floor on my own. I looked at most of their product. Like many places I
made various observations. For instance, their prices are not listed comparable
to other electronic store. Another thing I noticed you can actually play
or try their product instantly. A prime example was, I tried their MacBook
air it I wrote a sentence on it. Some of their iPhone has live cameras in which
I took a picture with. No one seems to care about a new customer. No one
approached me anymore. All my excitement flew out the windows. I taught living
the store I would feel like another person….like I am big or something….In the
end it was just a dream. Will I go back again? NO.
I can agree with you the atmosphere is just vague . Their customer service sucks.
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