Ch. 1 - Overview of Marketing Mission Statement / Brief History for Apple and IPhone

Apple’s Mission Statement:

Founder Steve Jobs, the owner of Apple, primary purpose was to create "great technology that makes a contribution to the world by making tools for the mind that advance humankind." 

His vision was to craft a family based culture with technology that improves people's lives. When Steve died, Tim Cook continued the culture of Apple Company. The iPhone7 which was launched last year in September 2016 had more feature than the first generation of iPhone. Prior to the 7 Apple had already created 6 different types of smartphone. Each of them had one feature less than the other. When 7 was lunched the iPhone commercial success has been credited with reshaping the smartphone industry and make Apple the world’s most valuable Tech giant company