Finding and attracting new customers is usually if not a far more difficult task than keeping your current customers. Apple the leading innovating tech company has been able to do it seamlessly. Lets’ switch gear a little bit. Think about how much time and energy you spend when you’re move into a new neighborhood looking for a perfect hairdresser or the perfect dry cleaners. Why was it so important to find the perfect one? The answer is simple, we need that one place, that one thing or one device which is worry free hassle. I think that’s why Apple is so successful. Their strategy enables them to study the market segmentation. As oppose to simply trying to stuff a product, in a burrito-style. Creating one product for a particular use case -- an iPad for reading, an iPod for listening, and an iPhone for apps). Apple‘s success is not because it has become the biggest company in its various industries, but because it has thought carefully about how to sell products.
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