Ch. 2 - Strategic Planning for Competitive Advantage: Swot Analysis for the IPhone

 Strategic Planning for Competitive Advantage 

I do not own an iPhone 7.  To help me with my SWOT analysis I asked a co-worker who owned one and surprisingly I found most of my research based on her answers. I noticed a lot of good features about it and it is really cool and easy to use.

Strength: ·        Apple’s advertising capabilities which create brand awareness ·        Loyal consumer base always support with the release of a new version ·        Apple targets high end customers ·        Multi-Apps control ·        Water resistance ·         Apple’s electronic payment system allowing consumers to buy by tapping your phone against a sensor at the till.

Weaknesses ·        Over Independence on iPhone sales ·        High End but overpriced devices is likely to lose the battle for emerging markets to cheaper android devices. ·        Incapability with other OS (Operating System) are quite different than some of its rivals like android and windows. ·        The headphones jack holes are used for  charging ·        The battery life and / or one hardware

Opportunities ·        Apple has a unique position to take advantage of the growing internet of things market. ·        With iPhone and iPad becoming common in corporate

Threats ·        Risk of data breaches ·        The rising of the U.S dollar ·        Other smartphone maker like Samsung continue to cut into Apple’s market especially with cheaper offerings for similar products. ·        Very limited ability to customize compared to other smart phones.

Source: tweakyourbiz.com

Marketing 100 Chpt 1 (Overview)

  

Marketing and Brief Summary and Goals

       Like most readers when I heard the word “marketing” two words came in mind selling and advertising. In Marketing 100 the first chapter gives a detail summary of what marketing is about. The existing relations between customer and a product. This chapter also describe the differences between sales and market orientations. I learned quite a lot in just a small time. I learn to listen to the consumers and customers, what might interest them in buying the product. I have also learn the essence of running a business does not solely rely on sales values. The company ought to empowering its employees in customer service skills by providing quality training, and maintaining highest standard. I have learn different approach in earning customer’s trust which help bring in more business to the company. After all paying attention to these loyal customers are valuable to achieve any company’s goals.


                                                            


My lesson: We all part of marketing it is not only our duty as consumers to educate ourselves on a new product but to appreciate all the works it takes to produce it as well.

 

Ch. 1 - Overview of Marketing Mission Statement / Brief History for Apple and IPhone

Apple’s Mission Statement:

Founder Steve Jobs, the owner of Apple, primary purpose was to create "great technology that makes a contribution to the world by making tools for the mind that advance humankind." 

His vision was to craft a family based culture with technology that improves people's lives. When Steve died, Tim Cook continued the culture of Apple Company. The iPhone7 which was launched last year in September 2016 had more feature than the first generation of iPhone. Prior to the 7 Apple had already created 6 different types of smartphone. Each of them had one feature less than the other. When 7 was lunched the iPhone commercial success has been credited with reshaping the smartphone industry and make Apple the world’s most valuable Tech giant company