Ch. 11 - Developing and Managing Product

One of the biggest challenges faced by product managers and product companies is to ensure that they create valued product that users/ customers want. For Apple most of its current product are considered a modification of the previous version of all of their products. Apple’s product development strategy does not involve releasing breakthrough technologies, year after year. Rather, disruptive innovations—such as the iPod, iTunes, iPad, and the iPhone—are unleashed, collapsing entrenched market competitors. Then, the world’s most innovative company improves on its advance product by implementing stable releases, adding features and functionality that delight its customers

 

Ch. 8 - Segmenting and Targeting Markets

Finding and attracting new customers is usually if not a far more difficult task than keeping your current customers. Apple the leading innovating tech company has been able to do it seamlessly. Lets’ switch gear a little bit. Think about how much time and energy you spend when you’re move into a new neighborhood looking for a perfect hairdresser or the perfect dry cleaners. Why was it so important to find the perfect one? The answer is simple, we need that one place, that one thing or one device which is worry free hassle. I think that’s why Apple is so successful. Their strategy enables them to study the market segmentation. As oppose to simply trying to stuff a product, in a burrito-style. Creating one product for a particular use case -- an iPad for reading, an iPod for listening, and an iPhone for apps). Apple‘s success is   not because it has become the biggest company in its various industries, but because it has thought carefully about how to sell products.