Apple Company has always been admired among all ages, various countries, and cultures. They managed to distinguish themselves from their competitors by creating and innovating new ideas in the tech market. Apple’s purpose is to introduce luxury lifestyle trough high quality, creativity, colorful themes, and unique feature products. The company is well aware of its targets market and use it towards the planned adolescence style of branding. Started with only one product the computer " Apple 1" now had sold a range of products like Mack Book air, iPod, iPad, iPhone, Apple watch, TV, etc... Apple built their brand trough consistent designs. They keep it simple and classy.
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