Ch. 15 - Marketing Communications

Apple basically control the media period. They can access their customers whenever they needs them.  Have you noticed what they’re doing here? Apple isn’t content with being a leader in sales alone, they want to own the market itself, which explains why they’ve planned iTunes as the major music provider that it is, and why the iPad, having the luxury of being the first. It is very rare that a company could turn an ordinary press conference into a live global event. Their secret lies beyond expectations. Their product lines and design standards are the core philosophy of their communicating success. Which is the user doesn’t always know what they want. To conclude Apples' communicating strategies involve both paid and earned media

Ch. 10 - Product Concepts

 Apple Company has always been admired among all ages, various countries, and cultures. They managed to distinguish themselves from their competitors by creating and innovating new ideas in the tech market. Apple’s purpose is to introduce luxury lifestyle trough high quality, creativity, colorful themes, and unique feature products. The company is well aware of its targets market and use it towards the planned adolescence style of branding. Started with only one product the computer " Apple 1" now had sold a range of products like Mack Book air, iPod, iPad, iPhone, Apple watch, TV, etc... Apple built their brand trough consistent designs. They keep it simple and classy. 
 

Ch. 17- Personal Selling and Sales Management

Steps in The Selling Process Of The iPhone 7  

     

Ø  The first step is generating a lead:  (i.e. When Professor Joel Evans, visited the Oculus Apple Store was there communication between him the potential buyer & the salesperson)

Ø  Qualifying leads: (was he equipped to buy the product, were they receptive to him) that has to be determine by the salesperson

Ø  Approaching the customer and probing needs: (when Prof.  Evans went in the Apple store did the salesperson study him or any research on him i.e.… what he likes as a customer, needs assessment …genre…etc...)

Ø  Developing and proposing Solutions: (When Prof. Evans needed a change in the watch bracelet did they give him a better solutions or ideas for his need?)

Ø  Handling objections: (There were some objections but the salesperson did lose the deal in the end he/ she did not do well) you should always try to negotiate a deal so you may keep your customer

Ø  Closing the sale:  (there was no deal made)

Ø  Following up: (Prof. Evans did not tried to follow/up) he was not well received he left…they lose a big potential buyer!